若ruò，通 诺，承诺、诚信

己若必信，则处于度之内也——《马王堆汉墓帛书·经法》

以诚信为本、重信守诺、守法经营，以诚信面对客户、合作伙伴、供应商、投资者，言必行、诺必践。

In good faith-based, credible and promised, law-abiding management, in good faith to face customers, partners, suppliers, investors, words must be done, promised to practice.

祎yī，美玉、美好

君子比德于玉——《礼记·聘义》

为人应如玉一般晶莹剔透，诚实和光明磊落；如玉一般晶莹剔透，诚实和光明磊落；如玉一般坚韧，勇敢与顽强；如玉一般光滑圆润，善良和团结；如玉一般清澈透明，坦荡胸怀。

For people should be as jade crystal clear, honest and bright; such as jade is generally crystal clear, honest and bright; such as jade is generally tough, brave and tenacious; jade is generally smooth and round, kind and united; such as jade is generally clear and transparent, open mind.